I am often asked: What is Oud?
Also known as agarwood, it is an essential oil extracted from the agar tree, which is found in the forests of Southeast Asia. It has an intense, smoky and woody aroma.
And it is one of the most precious and expensive ingredients in the world!
Why is it so expensive?
When the agar tree becomes infected by mould, it produces a fragrant resin to protect itself. The resin extracts are known as oud. It’s estimated that only 1 in 10 trees in the wild become infected with mould, making it a rare commodity.
Discover our Velvet Peony & Oud products. An opulent scent encompassing rich, warm damask rose & peony with smoky oud wood & praline.